Hey folks, Dave here, and though I’m a bit late to the proceedings I’ve got Gail Z Martin’s guest post for her awesome Day of the Dead Blog Tour – the 2015 edition! 🙂
Gail Z. Martin is the author of the upcoming novel Vendetta: A Deadly Curiosities Novel in her urban fantasy series set in Charleston, SC (Dec. 2015, Solaris Books) as well as the epic fantasy novel Shadow and Flame (March, 2016 Orbit Books) which is the fourth and final book in the Ascendant Kingdoms Saga. Shadowed Path, an anthology of Jonmarc Vahanian short stories set in the world of The Summoner, debuts from Solaris books in June, 2016.
Other books include The Jake Desmet Adventures a new Steampunk series (Solaris Books) co-authored with Larry N. Martin as well as Ice Forged, Reign of Ash and War of Shadows in The Ascendant Kingdoms Saga, The Chronicles of The Necromancer series (The Summoner, The Blood King, Dark Haven, Dark Lady’s Chosen) from Solaris Books and The Fallen Kings Cycle (The Sworn, The Dread) from Orbit Books and the urban fantasy novel Deadly Curiosities from Solaris Books.
Gail writes four series of ebook short stories: The Jonmarc Vahanian Adventures, The Deadly Curiosities Adventures, The King’s Convicts series, and together with Larry N. Martin, The Storm and Fury Adventures. Her work has appeared in over 20 US/UK anthologies. Newest anthologies include: The Big Bad 2, Athena’s Daughters, Realms of Imagination, Heroes, With Great Power, and (co-authored with Larry N. Martin) Space, Contact Light, The Weird Wild West, The Side of Good/The Side of Evil, Alien Artifacts, Clockwork Universe: Steampunk vs. Aliens.
The Days of the Dead Blog Tour happens every year (check out what’s already been happening at the main website), and during this time Gail shares excerpts from her books, has plenty of giveaways and always manages to come up with excellent guest posts, among all the other things happening. 🙂
This year, Gail wrote a guest post that plenty (if not ALL writers) will want to read; one of the biggest problems we face as writers is making sure that readers know about our work, where to get it, and a bit about ourselves, too. We may not be offering products like BluRay players, cell phones and smart cars, but we still need to market our works and ourselves. In short, if a writer struggles with marketing, that writer struggles more and longer than those who don’t.
So here’s Gail’s guest post, focusing on Marketing for Writers:
Selling Your Soul – By Gail Z. Martin
It’s a deal you can’t refuse. Everything you’ve ever wanted. The man making the offer is dressed in black with a tall top hat, and you had to meet him at a crossroads at midnight, but that’s okay. It’s going to make your dreams come true. You don’t even realize, until later, that the pen that signed the contract wrote in blood.
Welcome to book marketing. Otherwise known as, the things we do for love.
Once upon a time, writers just wrote. Publishers took care of everything else. The mechanism by which a book became a bestseller—or a good-enough-to-get-more-contracts seller—was a black box, somewhere between alchemy and Voodoo. The book went in, the wheels went around and around, a bestseller came out. Like sausage—don’t ask what’s in the mix. But for a long time, that system worked, so I’m told.
It’s a brave new world these days. Even the most committed big publishers can only spare a small amount of promotional mojo for new authors or rising mid-listers. Most of the energy and the big bucks go toward recouping the large advances paid to the superstar authors. That means less effort and energy spent developing new talent, creating breakthrough opportunities, and developing visibility. Small presses are doing a great job bringing new authors to market and serving niche markets, but they have very little marketing muscle to offer aside from social media.
The work still has to be done. Guess who does it? Yep—you, the author.
We could talk all day about book promotion (and I have), but let me highlight the five most important tools every writer needs to compete in today’s very cluttered publishing environment. These five are essential whether you publish with a big traditional publisher, a small press or whether you self-publish. They’re the backbone of your marketing efforts. When you want to get fancy, you can add all kinds of bells and whistles, but without these five elements, you won’t have a foundation on which to build. Ready?
No. 1—A good author website. Buy your domain name, don’t settle for a freebie site that is just a meaningless jumble of letters. First choice would be www.yourname.com or www.yourfirstnameinitiallastname.com. If those are taken, try www.yournameauthor.com. Avoid picking a domain for a character’s name or a series if you intend to be in the game for a long time. (If you’ve already done that and have an investment in your site, see if you can get your name as a domain and redirect the URL.) I’m not a fan of .net or the other extensions because no one thinks of them—they go straight to .com.
If you do your website in WordPress, you can make most of your updates yourself. I’d suggest paying someone who is better at web design and web graphics than you are to do the layout. After that, you can probably keep up with it yourself. This is your home base. It should be on all your bookmarks and on your email signature, on the back cover of your books and on your blog posts—literally everywhere.
No. 2—An email newsletter. But wait—haven’t you been hearing for years that email newsletters are dinosaurs? That was before Facebook got greedy and suppressed organic post reach to around 1%. Social media site algorithms determine how many of your fans actually get to see your posts, but you own your mailing list. Facebook’s recent moves have sent everyone scrambling back to building their newsletter lists. And as fans realize that they aren’t hearing from the authors they signed up to hear from on social media, well-done newsletters are gaining popularity.
A few key notes—don’t spam your readers. Send out at most once a month, maybe less, and make it worth their time or people will ignore you or unsubscribe. Offer trivia questions, contests, etc. to keep it fun. Build your list with Rafflecopter contests and by doing drawings at conventions and book signings when guests put their email info into a fishbowl and you pick the winner.
No. 3—Social media. Hey, didn’t I just say social media isn’t delivering the results it used to? Yep. But it’s still the best way to reach a global audience for free, and it’s still a good channel to update your fans on what’s going on and coming up—it’s just not as great a channel as it used to be. At a minimum, you need to have a Facebook fan page and a Twitter account. Beyond that, I’d suggest Goodreads, Wattpad, Pinterest as core sites. Add YouTube if you’re into video, and consider Tumblr or Instagram if your audience skews young and female.
No. 4—Blog. This could be part of your main website, or you could have a separate blog. If you can create a blog with a handful of other dedicated authors in a similar genre (so your audiences are likely to overlap), that can make it easier to keep up a steady pace of blog posts. The more regularly you blog, the more readers you’ll get. What to talk about? I recommend staying away from hot-button controversies (since 50% of your readers are likely to disagree but you still want them to like you), but otherwise, muse about life, talk about cooking, or vacation, or your cat/dog, upcoming book events, how the book is going, etc.
No. 5—Get out and meet people. Go to genre conventions and meet readers and other authors. Do book signings and get to know the local bookstore managers and staff. Go to book clubs and library events and Meetup gatherings. Be personable and polite, don’t try to hard sell, just get to know people and let them get to know you. Relationships matter!
Remember that you want to win readers for life, not just for one book, so while marketing takes effort, time and some cash, it’s a long-term investment–and it’s more important than ever in today’s publishing environment.
My Days of the Dead blog tour runs through October 31 with never-before-seen cover art, brand new excerpts from upcoming books and recent short stories, interviews, guest blog posts, giveaways and more! Plus, I’ll be including extra excerpt links for my stories and for books by author friends of mine. You’ve got to visit the participating sites to get the goodies, just like Trick or Treat! Details here: http://www.ascendantkingdoms.com/2015/10/22/days-of-the-dead-blog-tour-tricks-treats-and-scary-good-stuff/
Book swag is the new Trick-or-Treat! Grab your envelope of book swag awesomeness from me & 10 authors http://on.fb.me/1h4rIIe before 11/1!
Trick or Treat! Excerpt from my new urban fantasy novel Vendetta set in my Deadly Curiosities world here http://bit.ly/1ZXCPVS Launches Dec. 29
More Treats! Enter to win a copy of Deadly Curiosities! https://www.goodreads.com/giveaway/show/160181-deadly-curiosities
Treats! Enter to win a copy of Iron & Blood! https://www.goodreads.com/giveaway/show/160182-iron-blood
No Tricks! Here’s an excerpt from my Jonmarc Vahanian Adventure Raiders Curse http://bit.ly/12s119H
More Halloween loot! An excerpt from John Hartness’s Bubba The Monster Hunter series, Hall & Goats – http://bit.ly/1Lok7PC
Massive thanks to Gail for the opportunity to host her here once again, and for the excellent guest post. 🙂 Remember to check out the entire blog tour for all the goodies! 🙂
Until next time,